President Donald Trump’s campaign to rename artificial intelligence as “super intelligence” is beginning to influence the vocabulary of some of the technology industry’s most powerful figures. The Verge reports that the broader public continues to use AI, but several executives and companies have adopted the administration’s preferred term in names, funding announcements and public statements.

The change is not merely a slogan. According to The Verge, Trump announced an executive order requiring federal agencies to use “super intelligence” at a White House summit attended by leaders from several major AI companies. That gives the term an institutional foothold inside government even if it has not displaced the familiar abbreviation outside Washington.

A federal memo sends new SI letter tiles toward government buildings and technology campuses.
An executive order gives “super intelligence” an institutional foothold across federal agencies.

Elon Musk moved quickly, promising to rename SpaceXAI as SpaceXSI. Salesforce chief executive Marc Benioff also said AIForce would become SIForce after Trump publicly cast continued use of “artificial intelligence” as opposition to his rebrand. The Verge characterized Benioff’s response as a rapid capitulation, while noting that his accommodation of the administration was not unexpected.

Nvidia tied the new vocabulary to money. The company said a $1 billion commitment to scientific advancement would include research described as “super intelligence.” Chief executive Jensen Huang attended the summit and has said he believes fears about AI are exaggerated. The Verge inferred that Huang also has significant business interests exposed to the administration’s decisions; the report did not establish that concern as his stated reason for adopting the term.

A terminology ripple changes AI nameplates to SI around an executive summit table.
Major technology leaders have begun using the administration’s preferred term in branding, funding and public statements.

Microsoft chief executive Satya Nadella used “super intelligence” repeatedly in a post calling for an emergency brake around advanced AI systems. He had attended the same summit as Huang, alongside Mark Zuckerberg, Sundar Pichai, Jeff Bezos, Dario Amodei and Musk. The report does not say that every attendee has formally abandoned the term AI, but it places Nadella’s language inside a widening pattern of executive alignment.

The larger significance is political as much as technical. The Verge contrasts Silicon Valley’s efforts to build favor with the administration during Trump’s second term with the more confrontational relationship many companies had during his first. Whether “super intelligence” survives as everyday language remains uncertain. For now, its adoption functions as a visible signal that leading companies are willing to echo the White House’s framing of the technology.