Meta has released a dedicated iPad app for Muse, bringing its consumer AI agent to Apple’s tablet only a month after the assistant launched on iPhone. TechCrunch reported the release on October 7, presenting the rapid expansion as another sign of how aggressively Meta is distributing the product.

Muse launched on iOS and Android on September 8. Since then, the app has accumulated an estimated 6.6 million installs, according to figures from market intelligence company Sensor Tower cited by TechCrunch. The estimate is not a Meta-reported download count, and the report does not specify how many of those installs became active users.

Independent account gateways connect business tools to an abstract assistant core.
Muse users can selectively authorize connectors for different parts of their work and online activity.

The assistant is designed to work across connected accounts rather than remain inside a chat window. Users can authorize selected services so Muse can help monitor email, meetings, bills, and goals, or carry out actions such as reserving a table, ordering groceries, and making purchases. The user chooses which connectors to sign into, allowing access to be granted service by service.

The iPad release includes a wider connector list aimed partly at small businesses. TechCrunch named Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom, Notion, and Granola, along with Meta advertising accounts. The report does not detail the exact actions available through each service or whether every connector offers the same level of control.

An agent token approaches a storefront checkpoint with allowed and blocked access lanes.
Meta is backing an identification standard intended to help businesses recognize authorized personal agents.

Meta has also added retail partners including Best Buy, Gap, Sephora, Walmart, and Wayfair. These integrations are intended to let Muse navigate stores and complete purchases on a user’s behalf. However, agent-driven shopping can still fail when retail websites interpret automated activity as unwanted bot traffic and block it.

Meta is working with industry partners on an open standard meant to address that friction. Announced on October 6, the proposed system would allow personal AI agents to identify themselves when interacting with a business, helping sites distinguish authorized assistants from malicious or unwanted automation. TechCrunch’s report does not say when the standard will be broadly implemented.

The iPad app is therefore more than a larger-screen version of Muse: it expands the places where Meta can place an agent connected to a user’s work and commerce accounts. The connector strategy gives the assistant practical reach, but it also makes user consent, transaction confirmation, and reliable identification central to adoption. The report establishes Meta’s pace and partner roster while leaving those operational safeguards and the quality of real-world task completion largely unmeasured.